Our Team

Radical Real Estate 

With over 70 years of combined experience and the same core values, we knew forming the Be NYC team would give our clients the absolute best experience in one of their most important life events.

 We are Alessandra, Marc, Colin, and Barry of the Be NYC team and we love this city as much as you do. Whatever move you’re making, we’re here for the long haul.

Alessandra DeLaCruz

The Apartment Shaman

Take Alessandra’s hand as she guides you in manifesting the home or buyer of your dreams. Working with Alessandra includes tears of joy, both street and book smarts, and she is always walking away with a deal.

Alessandra’s experience straddles both the commercial and residential markets with an emphasis on a nurturing yet savvy approach. Originally from upstate NY, Alessandra has called NYC home since 2004 after moving here for art school. Alessandra connects on the deepest levels with her clients to best understand their needs. As a homeowner three times over herself, she helps turn the headaches of house hunting and home showing into an enjoyable and educational experience. 

Alessandra’s magic has infused the Be NYC team with love, compassion, and a keen eye for detail.

  • Alessandra’s parents always taught her the value of a hard earned dollar. She started many businesses as a child, which fueled her entrepreneurial spirit. When she was 8, Alessandra picked fruit and sold it door-to-door. Her next enterprises included selling nail polish at the top of her residential street for $1, making and selling jewelry at craft fairs, and holding down 3 jobs at the local mall.

  • “Be Love” is Alessandra’s life mantra, it’s even tattooed on her wrist. Alessandra aspires to impart this mantra in every action personally and professionally. When she started “being love” in 2015, she coincidentally started seeing love graffiti all over the city. Follow her on Instagram to join in on her serendipitous street art love-filled posts.

    At the same time in 2015, Alessandra switched to a plant-based lifestyle that led her to find more harmony and balance in her life as a thriving vegan ever since. She makes a mean risotto, smoothies for days, and can point you in the direction of the nearest local vegan bakery. Even her rescue dog Guapo eats plant-based food! 

  • Volunteering is an important part of Alessandra’s life. After going to Kenya in 2011 as a volunteer art teacher, she became the board president of The East African Center for the Empowerment of Women and Children. She volunteers locally through New York Cares, is on the leadership team for Women of Compass who furthers women in the tech/real estate spheres, and volunteers feeding the homeless population of Albany NY with Joseph's House.

Fun Facts

  • “Alessandra has been our guardian angel throughout an exceptionally tedious process. She made us feel at ease from Day 1, and held our hand throughout the entire roller coaster ride of purchasing our first home. Alessandra is the type of person you want on your team: she's a good listener, a fierce negotiator, and available at all times. She makes you feel like you're her only client when you know for a fact that's not the case. We are eternally grateful for her support, expertise, and friendship, and can't recommend her highly enough.”

    — NOELIA & BURKE

  • “Alessandra was a joy to work with - she helped my husband and I find a home we love and guided us through a process that was far from straightforward or easy. From day one, she was in touch with listings to consider, carefully planned house tours, and great advice. She had our back on a few occasions especially, going above and beyond to steer us away from bad decisions (whew!) and toward smart ones. Always ready to respond to a late-night text or answer the phone, Alessandra is kind, compassionate - and really very cool.”

    — MEGAN & SAM

  • “I could not have been more pleased with my experience working with Alessandra. She handled the entire process of selling my loft with total grace and knowledge, making it painless. Everything about the experience and process could not have been better. She is a pleasure to work with.”

    — JEAN F.

  • "After many disappointments with too many real estate agents, we were lucky to meet Alessandra when we did. We immediately saw that this was a person who was not knowledgeable, but passionate about her job. We trusted her guidance during many ups and downs in selling the warehouse our family owned for 35 years. Through her honesty and perseverance, we were able to come to a satisfying conclusion. We highly recommend Alessandra as a trustworthy agent to friends and colleagues who are looking for someone hardworking and who really cares."

    — NICOLE & LENNY B.

  • "Alessandra was an absolute pleasure to work with. Her knowledge of New York is hard to come by. She is extremely attentive and found the perfect apartment for me very quickly. During the whole process from to closing, her communication and availability to answer any of my many questions far exceeded my expectations. When I unexpectedly had to move, I knew I could rely on Alessandra to sell my apartment. With her guidance, I was able to find the right buyer quickly as I was on an expedited timeline."

    — DINO A.

  • “Alessandra represented us in the purchase of two condos and then renting one of the properties. I can not recommend her highly enough. She is very competent, responsible, and knowledgeable of the NYC real estate market, not to mention a pleasure to interact with. I recommend her and her team with confidence to anyone looking to buy, sell, or rent. Thank you, Alessandra!”

    — MARINA Z.

  • “Alessandra walked me through the process of purchasing my very first home-- an apartment in NYC. She helped me analyze my options and made the process a whole lot less intimidating. She is personable, warm-hearted, intelligent, and business-minded. I would recommend her in a heartbeat!”

    — LINDSAY A.

  • “Alessandra was an absolute savior when it came to looking for our first home. It took us a few short weeks to find our perfect home, but it wouldn't have been possible without Alessandra's intuition about where our new roots should be planted. As a couple we differed on things, but Alessandra found so many choices that fit each category my husband and I were looking for in a home. The real kicker was her invaluable insight into the buyer process, giving us tips and information that I think if we hadn't heard would have made it near impossible for us to consider. We could not recommend someone more highly!!!”

    — ROXY & WILLEM

  • “We had Alessandra assist us in purchasing a corporate apartment in NYC and couldn't have been happier with the service level and follow through. She was an amazing person to work with and went above and beyond in every way! Now we have a beautiful apartment in Manhattan and will certainly be using her services again for the next purchase.”

    — CALE M.

  • “I had an amazing experience working with Alessandra as my buyer’s broker! Through her expertise in the various types of property ownership, she was able to help me figure out what makes sense for me to do and how to do it. We found an awesome exclusive deal together that hit all the marks. Super nice person to work with has amazing knowledge, is really on your team, and is easy + productive to work with. I've already recommended her to others! Wooooo!!!!”

    — ETHAN H.

  • “Alessandra was amazing. A true professional. She has the experience and the knowledge to understand the pulse of the market. From beginning to end, she found us the perfect investment property. From negotiating to advising on the board package, she knew it all. She knew how to make the deal a reality. She was a pleasure to work with and I would recommend her to anyone looking for the best!”

    — JANELLE & PETER S.

  • “I met Alessandra at an open house and we immediately hit it off. From there we started my home-hunting journey. Alessandra was very patient with my process and helpful in guiding me and answering my questions. She really felt like an advisor. I appreciated her productivity and motivation to find me a home, which manifested in setting up multiple showings and open house tours. She was empathetic and positive which was always appreciated as house hunting can be stressful for people. I would 100% work with her again on my next home purchase.”

    — KAREEM R.

  • “It's an honor and pleasure to work with Alessandra, as she guides, supports, and navigates you seamlessly through the purchase process. Her knowledge and connections allow for many possibilities to the benefit of her client. My co-op purchase in NYC, while I work a job between Germany and New York, was as seamless as I could've ever hoped, especially as a first-time co-op owner. I couldn't recommend Alessandra more!”

    — FELICIA I.

  • “As a first-time buyer in NYC, I can't imagine having gone through this process with anyone other than Alessandra. She is incredibly smart, deeply knowledgeable of so many neighborhoods, and goes above and far beyond for everyone she works with. She is genuinely warm and kind, yet she doggedly advocates for her clients… Most of all, working with Alessandra, we felt seen and heard. She listened to our priorities, but also opened our eyes to places we hadn't previously considered, which ultimately led us to the perfect home for us.”

    — MADELINE C. & JOSHUA B.

  • “Alessandra was a reassuring presence throughout the purchase of our co-op. We were first-time buyers in the New York City market and her knowledge of the process and guidance was very valuable. She was extremely patient in navigating us through several bids and gave wonderful advice to help us make our final decision. We trusted Alessandra and felt she always had our best interests at heart.”

    — HOLLY B. & CHRISTIAN D.

Marc Solomon

The Agent Dad 

Marc is father of two young girls and he hails from a diverse family of 8. Talk about a full house, Marc understands how to juggle priorities all while making not sleeping look good!

Specializing in the most desirable downtown Manhattan and prime Brooklyn neighborhoods, Marc knows how to make deals happen. With a decade of experience, his long list of noteworthy clients appreciate his wisdom, discretion, and care.

Marc brings his passion for family to his family of clients.

  • The fastest diaper changing, stroller folding, baby burping dad in Park Slope, Marc believes that family matters most. When his daughter was diagnosed with a rare disease, Marc went above and beyond to take care of her, overcoming every challenge. His devotion to being a great father reflects in his ability to read between the lines and understand what his clients really need.

  • Marc has lived through a renovation during a pandemic and knows how tough it can be to get things done and stick to the plan. But through creative thinking he continues to move forward and knows how rewarding it feels when the renovations are completed.

  • Marc's wife is actually named Rainbow. When they met, Marc felt his life get a lot more colorful! Now, Marc's daughter enjoys drawing rainbows in chalk on the stoops to welcome dad's clients to their showings.

Fun Facts

  • "Marc is everything anyone could ever want in an agent. His knowledge and experience of the NYC market is unparalleled, as is his professionalism. He has an instinct when it comes to buying / selling in the area that cannot be taught, and he is simply a joy to be around. He is extremely dedicated to his clients and always quick to respond. He is thoughtful when dealing with challenges or issues having to do with the process, and always makes an educated recommendation with how to deal with any that may arise. We trusted him completely with listing and selling our apartment and helping us buy in a new-to-us area. We cannot recommend him enough!"

    — ALLISON K.

  • “Working with Marc was a breeze. Our family relocated to Germany and continued to sub-let our unit. It finally came time to say goodbye and Marc was a tremendous help, navigating us through the added complexity of time zone lag, digital signatures, timing and viewings. We did not close on the first offer due to circumstances beyond our collective control, but the second offer (who bid in the first round) came in with an even higher offer on a closed-door offer. Marc's commitment to the process, positive energy and continued engagement with prospective buyers was vital in closing the deal at a great price. Marc was a calming presence throughout, the character trait most needed in a market like Brooklyn and our particular circumstance.”

    — CHAS

  • "Marc breaks the mold of real estate agents in the absolute most refreshing way possible. New York is one of the most intimidating markets to buy and rent in and for a year, he helped my husband and I patiently, hand in hand, every step of the way to find our dream home. He always made himself available and went above and beyond for us. Our favorite quality about Marc is how genuine and authentic he was throughout this process. We never felt pressure from him, even with our long list of must haves and non negotiable points when looking for a home."

    — JENNY & FREDDIE C.

  • "Marc is a wonderful agent. He worked with us for months as we narrowed in on what kind of home we were looking for. We never felt pressured being around him. He guided us and flowed in the direction of our tastes. We are in love with our new home and are very thankful to have had Marc with us through this process. "

    — LEAH G.

  • "Marc was responsive and level-headed during a negotiation that could easily have gone sideways. I consider him a valuable asset and would highly recommend him to anyone looking to buy real estate."

    — SUSANNE & MOLLY O.

  • "I would absolutely recommend Marc. He is available and responsive without being pushy. It was a great experience working with him. When it came time to make an offer Marc was the key factor of having our offer accepted."

    — RACHAEL L. & ANDREW L.

  • "Marc is an amazing agent. He helped us buy and sell a condo in Chelsea and was always available to help answer questions, assist with staging, advise with price etc. He walked us through the entire buying and selling process. He made the whole process much lower stress than it would have been. We would have been lost without him!! We will be thrilled to work with him again in the future should the need arise."

    — LENA & DAN B.

  • "Smart/ efficient/ dependable/ highly recommended... Marc started off with a brief to assist me re: potential condo purchase during a one-week trip to NYC. He was able to efficiently search and guide me toward successfully purchasing my condo in Manhattan. He is not well-versed in his trade, but I also found him accessible/ responsive/ and effective at meeting key objectives."

    — MICHAEL L.

  • "Marc was a huge help in finding my apartment in NYC. The market was a little overwhelming for an out-of-towner but felt well-informed and in good hands with Marc. I would highly recommend him to anybody looking for a new place in the city."

    — SEAN S.

  • "Marc has worked with me both on finding a renter my coop and then a few years later, selling my property. Through most of the process I was living 3000 miles away and he handled everything. Through both experiences we had many challenges - prospective tenants/buyers fell through, etc. but Marc worked tirelessly to list, show, and deal with every step in the process. He was extremely responsive, and always positive, and he worked above and beyond with the property manager, the renter's/seller's broker, and lawyer, etc. He made a stressful and difficult process enjoyable. He got a record price for my coop apartment - higher than our original asking price and a high price for my property."

    — LAURA L.

  • "Marc, just wanted to say THANK YOU again so much for everything you've done for us in the past few months. It's been an absolute pleasure working with you and you made our first home-buying experience straightforward and even fun. We're thrilled with the apartment and we especially appreciate your expert advice on putting in the offer and your handling of complicated schedules. We won't hesitate to recommend you to anyone else who is looking for an apartment, and thank you again."

    — EMILY

Colin Turek

Chief “Zhuzh” Officer 

Colin will design you the perfect deal. 

With an MBA from SUNY and a Data Analytics Certificate from Cornell, Colin helps buyers and sellers make perfectly tailored real estate transactions. Colin also believes that style matters, so he has launched a staging business to help his clients and the team make their lisings look runway-ready so they sell for top dollar.

Colin’s ability to crunch numbers and showcase his mad math skills, coupled with his dedication to making sure Be NYC listings shine, has earned him the trust and admiration of his fellow Be NYC teammates.

Fun Facts

  • He’s a member of the New York City Ballet Young Patron Circle which supports New York City Ballet’s mission to make ballet accessible to the widest audience possible. Colin is also deeply involved with San Francisco Ballet ENCORE groups and the YMA Fashion Scholarship Fund.

  • Their names are Eddie and Mouse and they are the cutest furbabies! Initially Colin was Mouse’s foster parent, but this cute little thing never ended up moving out! Together they make Colin’s life so much brighter. There is never a boring day with these two, they are always up to mischief!

  • Colin believes community is an important pillar of a happy home, and has volunteered countless hours with many nonprofit organizations over the years. He has served on boards and committees for community foundations, mentoring organizations, and a number of LGBTQ+ causes in both New York and his native California.

  • "I can't say enough great things about working with Colin. He was always responsive to all my questions, supportive through the process, had an in-depth knowledge of Brooklyn real estate, and always asked the right questions to help me assess and make my decision. He was patient and so kind throughout the process, never pushy. And really walked me through the closing/condo approval process even once my offer was accepted until the day of the closing. He even helped give me some tips after that through my move! He was such a pleasure to be around and talk to during an overwhelming time."

    — SHALINI S.

  • “It took a little over 12 months for my wife and I to finally close on our first home in NYC. Being from the West Coast, the real estate scene here being mostly co-ops was really daunting, but Colin helped us identify so many different options even as we looked at things and decided that what we were looking for was changing. He was immediately responsive by email, texting, and phone calls within the same day every time we had questions, and he never lost his patience with me even though I'm very neurotic, so a drawn-out stressful process like board approval was very hard for me.”

    — WINSTON C.

  • “Colin is a true professional and is terrific at what he does. I wanted to sell my place quickly with minimal effort and Colin delivered! This was my first time selling and I didn't really know how to go about it but Coin was beside me from the beginning — he arranged for contractors to come in to take care of some minor repairs. He has an incredible eye for detail and design, he staged my apartment beautifully. I had three offers above the asking price after two open houses. Can't say enough glowing things about Colin, he was delightful to work with.”

    — MICHELLE D.

  • "We both bought and sold apartments with Colin over the course of 6 months, and he made what could have been a very stressful process incredibly seamless! Colin was always honest and knowledgeable about market trends and helped us come up with a strategy we felt comfortable with. When buying, Colin asked questions we wouldn't have considered to help us better assess and compare each property. When selling, Colin's staging of our apartment allowed it to stand out even when listed after comparable units had been on the market for weeks. We ended up getting several offers above asking within the first 10 days! We cannot recommend Colin enough."

    — JESSICA K.

  • "Colin is very knowledgeable about homes in the Brooklyn area, specifically (where we were looking), and he was incredibly helpful walking us through the pros and cons of each property we toured. He knew what to look out for and would point out any red flags or great features that we needed to take note of. We loved working with Colin, and would 100% recommend him for anyone looking for a broker who is top notch."

    — TAYLOR AND MOORE

  • “Colin did an amazing job finding our dream home! He went above and beyond us, and knew exactly what we were looking for and nailed it. Colin took care of everything. He was there with us 100% of the time.”

    — B. CORDA AND A. BERTOLLINI

  • “Colin and Andrew were gems to work with. As soon as we met them, we knew they would be a good fit for us. We were looking for a very specific kind of property that could work for three separate families. Andrew and Colin were patient, resourceful, kind, sensitive to our needs, and extremely knowledgeable throughout the entire process, and helped us find exactly what we were looking for. It was so great getting to know them! We highly recommend them and look forward to keeping in touch.”

    — FRANCES, WILLY, AND MALCOLM

  • “Just to set the stage, my husband and I decided to move to Brooklyn from downtown Manhattan, having not A CLUE about Brooklyn. We just knew we wanted more space for our 2 girls, maybe a backyard. We met Colin and he was so knowledgeable and patient and so pleasant to work with. He showed us around many different neighborhoods in BK, and different types of homes, and helped us really understand what we wanted. We searched for many months, during peak summer, during a pandemic and Colin was professional, cool as a cucumber, and was more like a friend than a broker. Would highly recommend working with Colin.”

    — SUSIE T.

  • “We were so glad that we were able to work with Colin to purchase our new home. We started with no idea as to where exactly we wanted to live or what we really wanted in the house itself, but through Colin's diligent research, constant communications, local knowledge, and his and his colleague's experience with design and restoration work, we landed on a home (and a project) in a wonderful neighborhood that we would likely never have done had we not met him. We are completely comfortable recommending him to anyone looking for a home in Brooklyn, whether that be a condo, co-op, multi-family, landmarked home, or any other variety!”

    — LEE T.

Barry Bordelon

The master of historic and modern home design combo.

Count on Barry to always find you diamonds in the rough in the leafy streets of Brooklyn and the iconic Manhattan. Once the deal is sealed, lean on Barry to guide you through the renovation and design process, helping you keep your renovation costs low without compromising the timeless beauty of your new home.

Originally from New Orleans, Barry moved to NYC in 2009, drawn to its dynamic and cosmopolitan character, unique blend of culture and architecture, and strong sense of community. Barry is confident anyone can find their own rhythm and be their own version of New York in the city that never sleeps.

Barry’s ability to think outside of the box and create the perfect old-new design combo has made him one of a kind in the real estate industry.

Fun Facts

  • Barry always had a deep admiration for Brooklyn brownstones. From the tree-lined streets, the rich chocolate brown stone facades, and the warm vibrant community, it was only a matter of time before Barry and his partner found their dream home in Brooklyn - a 130 year old historic brownstone, to be precise! After closing the deal in 2018, the couple set on an exciting design, DIY and restoration journey that would change their lives forever.

  • When Barry and his partner started restoring their newly bought historic brownstone in Brooklyn, they thought it would be fun to document the whole journey. Little did they know that their passion project would blow up online, attracting thousands of readers and views and be featured in The New York Times, Apartment Therapy, ABC’s Good Morning America, and more!

    As their followers grew on social media, people started reaching out for help. One yes led to another and, before they knew it, their business, Brownstone Boys, was born. Check out the Brownstone Boys’ latest renovation project on their YouTube channel!

  • Before settling down in his dream brownstone, Barry moved around Brooklyn, hungry to explore all the different neighborhoods and embrace their individual quirks and eccentricities. He has lived in Downtown Brooklyn, Park Slope, Boerum Hill, Clinton Hill, and Bedstuy. No need to have Google Maps when you have Barry by your side! He’s going to walk you through the cutest hidden alleys and take you to the most loved mom and pop stores in town.

  • "Barry is not your average NY broker - he goes above and beyond to help you find exactly what you’re looking for. He’s truly invested in your search for a home, and on top of that, he’s incredibly knowledgeable about the buildings themselves. Barry also has a great vision for how you can take a place and make it your own if that’s what you’re looking to do…

  • …His ability to identify and lay out all of the pros and cons to take into account as you evaluate your options is incredibly helpful. He’s great at communicating updates, working around your schedule to organize showings, and proactively sharing new properties to consider as they come up. He’s very diligent - staying on top of places of interest to ensure you have the latest and greatest information as soon as possible…

  • …Barry is so patient, always taking time to listen to concerns, give advice or answer any questions you may have throughout the process. On top of all that, Barry is a wonderful person who we genuinely enjoyed spending time with. The home-buying journey can be quite complex and stressful at times, but working with Barry was a bright spot throughout and made all the difference in the world for us!!”

    – TAYLOR & MOORE

Together, we make a difference.

We believe in playing our part in shaping our world into a better, safer, more inclusive place for us all. We do this through our close partnerships.

Experience matters.

We start with a conversation about your needs. Understanding what’s important to you, is important to us.

When partnering with the Be NYC team, we promise you a joyful ride, and a calm, but firm guiding hand in the process.

Are you in?

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